How will CRM determine the future of your business

Regardless of the perspective on other matters, there is no doubt that customers are the backbone of any business. Therefore, the relationship with customers will determine the business’s future success, and this inevitably means using CRM.

Visible improvements in your profitability

Implementing a CRM system has been proven to generate real results, including immediate improvements in profitability. CRM applications are demonstrably growing:

• lead conversion up to +30%
• sales up to +30%
• sales productivity up to +30%
• customer satisfaction up to +35%
• faster decision making up to +38%
• revenue up to +25%

Identification and categorization of leads

A CRM system will help you to easily and quickly identify and add new customers and categorize them accurately. By focusing on the right leads, sales can prioritize opportunities to close deals, and marketing can identify the leads that need more attention and prepare them to become quality leads. With complete, accurate, centrally stored information about customers and leads, sales and marketing can focus their attention and energy on the right customers.

Increase in referrals from existing customers

By better understanding your customers, cross-selling and upselling opportunities become clear, giving you the chance to win new business from existing customers. Thanks to better visibility, you will also be able to keep your customers happy with better service. Satisfied customers are likely to become repeat customers, and these customers spend more money (up to 33% more according to some studies).

Optimal customer support

Customers nowadays expect fast, personalized support, at any time of the day or night. A CRM system can help you provide the high-quality service that customers demand. Your representatives can quickly see which products customers have ordered and can have a record of every interaction so they can give customers the answers they need, fast. A CRM system will improve your customer experience in customer service, marketing and more.

Improving products and services

A CRM system will collect information from a huge variety of sources across your business and beyond. This gives you unprecedented insights into how your customers feel and what they say about your business – so you can improve what you offer, identify problems early and identify gaps. CRM solutions will accelerate and improve the way you track, win, and keep your customers happy.