How CRM can help your business succeed

In any scenario, no one can deny that customers are the lifeblood of any business. Therefore, the relationship with customers will determine its future success and that means using CRM. Here are some ways in which this is achieved.

CRM and the cloud computing revolution have changed everything. Perhaps the most significant recent development in CRM systems has been the move to the cloud from on-premises CRM. Freed from the need to install software on hundreds or thousands of computers and mobile devices, businesses around the world are discovering the benefits of moving data, software, and services in a secure online environment.

Improving profitability

The introduction of a CRM solution has been proven to produce tangible results, including immediate improvements in profitability. CRM solutions have a proven track record of success:

• lead conversion up to +30%
• sales up to +30%
• sales productivity up to +30%
• customer satisfaction up to +35%
• faster decision making up to +38%
• revenue up to +25%

Identification and categorization of leads

A CRM system will help you to easily and quickly identify and add new customers and categorize them accurately. By focusing on leads, sales can prioritize opportunities to close deals and marketing can identify leads that need more engagement and prepare them to become quality leads.
With complete, accurate, centrally stored information about customers and prospects, sales and marketing can focus their attention and energy on the right customers.

Better customer support

Today’s customers expect fast, personalized support, any time of day or night. A CRM system can help you provide the high-quality service they demand. Your representatives can quickly see which products customers have ordered and have a record of every interaction so they can give customers the answers they need, quickly. A CRM can improve your customers’ experience in customer service, marketing and more.

Improving products and services

A custom-built CRM system will gather information from a vast variety of sources across your business and beyond. This gives you unprecedented insights into how your customers feel and what they say about your brand – so you can improve what you offer, identify problems early or any gaps. Customer management solutions can accelerate and improve the way you identify, win, and keep your customers happy.