6 reasons to opt for Cloud CRM

If you belong to the 72% of SMBs that believe investing in new technologies, such as CRM, leads to increased ROI and business growth, then you may find it interesting to learn the 6 main reasons supporting this prospect.

Cloud CRM is the right choice for any business wanting to expand and prevail over competition.

1. Easy deployment

The discouraging fear that the installation of such a complicated system is an equally complicated process, is unsubstantiated. A modern cloud-based CRM system will create no problems for your IT team and will be ready to use in a minimum amount of time. The only requirement is an Internet connection. You don’t have to pay for hardware, servers or software maintenance, and you don’t have to employ dedicated IT personnel for managing installations, updates etc. Everything is done remotely!

2. Seamless access

Uninterrupted 24/7 access is one of the most important advantages cloud CRM has to offer. Imagine having to prepare some last-minute proposal or find a phone number or an email address you urgently need while you’re out of office. Cloud-based CRM solutions offer access from anywhere and from any device – desktop, laptop, tablet and smartphone. As long as you have an Internet connection, you and your partners can access the database anytime you need – a valuable asset for modern businesses.

3. Ease of use

The only thing you need to do is login with the password you’ve been given and ensure that your connection speed is adequate. In terms of system maintenance, this is handled by the provider and comes with a number of online self-service options you can choose from.

4. Cost efficiency

Another important benefit of a cloud-based solution is its reasonable cost. No business wants to spend a vast amount of money on a one-off purchase; smaller-scale investments with a fixed cost are always preferable. Cloud-based CRM solutions are offered against a pay-as-you-go subscription model that requires a minimum initial investment and, therefore, involves less risks.

5. High-level security

Security is the primary concern of all businesses storing their information in the cloud. It is also the most common reason (according to Forrester Research) why many businesses still remain skeptical about adopting cloud-based solutions. Cloud service providers are aware of this concern and therefore, they are quite careful with all relevant issues. After all, they are the ones responsible for the protection of your confidential information, offering automated back-up policies and efficient recovery, if any issues arise.

6. Reliable operation

With cloud CRM, you don’t have to worry about downtime, since everything that exists in the cloud is automatically backed-up. So, in case of hardware failure, for example, everything will be automatically replaced and your system will continue to work with no interruptions. A cloud-based CRM system remains fully operational 99.99% of the time.