Invest in Customer Analytics!

Lately, IT organizations have been seeking ways to better manage their customer relationships, boost their sales, enhance their overall efficiency and productivity and automate their business processes. In this context, one of the top priorities for all businesses, regardless of their size and industry of involvement, is no other than customer analytics.

An increasing number of businesses appear to count on customer analytics in order to gain the necessary leverage for marketing, sales and services, thus achieve growth and significant revenue increase. They have realized that, due to Social Media, Customer Satisfaction Surveys, website Analytics and other tools, the data related to customers is not only of significant volume, but is also extremely important. But in order to turn it into actual profit, it has to be analyzed!

This leads to a series of questions, such as: What kind of impact does the analysis of any existing customer information and sales records have on the creation of targeted marketing campaigns? What are the best ways to analyze and utilize customers’ data so as to convert them into exploitable information? How can the customer interaction strategy lead to a decision-making process that will be based on the existing data?

Undoubtedly, CRM systems help businesses manage their customers’ data by collecting and optimizing them with the use of advanced and automated analytics tools. In this way, businesses can control, record and manage this data in an efficient way that enables them to come up with customized processes, based on real-time reporting and trends deriving from the data.

But, how can a business convert the CRM data into actual sales? Actually, there are several ways to do that, such as by taking advantage of the increased overall productivity ranging from sales to marketing, customer support and accounting, or with automated agreements, projects, quotes, emails etc. that encourage up and cross-selling potentials and practices! Furthermore, CRM systems offer the tools you need in order to take advantage of quality leads, consisting a central data base for creating personalized marketing campaigns and processing sales results. At the same time, CRM systems significantly increase the customer-related data and focus on a range of sources, such as surveys, notes, marketing campaign results and so on, enabling businesses to be more proactive, rather than reactive, when it comes to customer satisfaction.

As for the employees that are directly contacting customers, it is certain that they can now have more comprehensive information on existing trends, customers’ needs, what’s selling and what’ not, thus they can provide even more effective, customer-centric services.

Meanwhile, CRM systems provide businessmen with real-time customer data, enabling them to improve decision-making processes. As a result, businesses can make innovative and revolutionary decisions that differentiate them from competition, helping them strengthen existing relationships and create new sales opportunities as well.