How will CRM boost your campaigns

Most businesses are regularly running campaigns to reach customers and convince them to make a purchase. This process can prove to be quite complicated, especially in a multi-channel environment. Fortunately, CRM is here to help you avoid this problem.

Everyone knows that campaigns require careful planning. Before you start sending your first emails, you need to carefully plan your steps, so as to get the most out of your sales campaign. Firstly, you need to determine your business needs and set a goal: What are you trying to achieve with your campaign? The obvious goal is to increase your sales, but which sales and how? Will this campaign run independently or as part of a bigger effort?

The next step will be to specify your goals: How much do you want to increase your sales? It is advisable to set specific goals -preferably based on figures. In this way, you will be able to assess the success of your campaign, determine whether you have met the goals originally set or not, and pinpoint the reasons behind this success or failure.

It’s a good idea to predetermine the duration of your campaign. Decide if it is going to be a short-term effort or a long-term process, and also if you will run it as an independent campaign or as part of other, interconnected campaigns. In general, a campaign should run for a specific and short period of time.

Also, the subject of your campaign and the message you want to promote should be concise, simple and targeted. A concise and clear message leads to a successful campaign. Moreover, your campaign should also include some kind of call-to-action.

The next step in planning a campaign, is to decide on the messages and how these will be related to each other. Most campaigns include a series of messages or repeat the same message at a specific interval. If you use emails, you will need multiple different messages. If you plan to run your campaign on the radio, for example, you will need to repeat the same message.

Furthermore, timing is, as always, an important factor. Especially in the case of email campaigns, your messages should be sent according to a specific schedule. The interval between messages should not be too long, as they will not reinforce each other, but not too short either, as there is a chance that they will be rejected as spam.

And, now, we come to the budget. We chose to discuss this parameter last, not because it is of lesser importance of course, but because it consists a separate step and a decision that you should make after you have clarified all the rest. It is obvious that the budget is one of the key factors for any campaign, and this means that you may need to reconsider your plans based on your budget.