The “New Wave” of Cloud and its effects

In the past few years, cloud computing has helped many businesses to transform their IT practices. At large, experts agree that the market is already experiencing a second wave of public, private and hybrid cloud services. Let us have a closer look at the developments.

In the upcoming future, IT teams will focus on enhancing their expertise in areas such as cloud security, hosted databases and Infrastructure as a Service. Given that the cloud has minimized concerns over expandability and maintenance, it is expanding its establishment among target audiences.

Many businesses are already experiencing a hybrid reality. Data is saved on cloud-based and on-premise systems, while software is developed in public cloud platforms, sold as a service, and installed in local networks. With so diverse IT environments, most companies cannot make the transition to the cloud in a single move. This year’s trend is companies looking for solutions that work in on-premise and cloud environments at the same time, with a clear preference for the cloud.

In addition, hybrid software will be in high demand, as companies are looking to connect with the ubiquitous data and take advantage of public cloud or on-premise applications.

In any case, cloud platforms have minimized the challenges of on-premise deployments. Today, cloud software vendors extend their focus beyond the initial sale: they collaborate with customers to ensure the right adoption of the product and its value for the company.

In the world of cloud, deployments of solutions such as ERP require a lower initial investment in time and money. Customers who have come to consider the renewal of their subscription, are not any more concerned about expenses that will exceed their initial financial framework. As a result, the focus shifts towards customer satisfaction and creating value for the company.

Cloud solution providers turn their attention to the long-term success of their customers, developing a strong relationship both with the IT department and the company itself. Specifically, they offer a higher level of customer support, more comprehensive training options and better guidance regarding product adoption. This approach results in mutually beneficial collaborations, and, given that businesses gain more value from their investments, their relationship with their vendors becomes as deep as needed.

Finally, another subsequent development is that hosted software is a game-changer for vendors. They are no longer just deployment consultants, but they become trusted partners for customers that want to move to the cloud. As true experts in their field, they offer guidance regarding cloud deployments that covers various subjects, from change management to best practices related to the adoption of a new technology.