Effective CRM equals loyal customers!

CRM technology helps you increase customer satisfaction rates, by building strong relationships and achieving the desired customer loyalty.

This is no magic. CRM solutions simply include all these features and functionalities that focus on these needs. But, let us see in more detail what such a deployment has to offer.

Valuable customer insights

The main benefit of a CRM system is that it enables businesses to better understand their customers and control their products, services and business processes, so as to improve customer satisfaction. The ability to collect data on potential and existing customers, leads to deeper insights on the targeted markets and enables you to discover the behaviors, beliefs and goals of your customers. Data collection improves customer service, providing a customized experience to potential customers. CRM systems collect data in real time, so that marketing departments can identify customer-related trends and patterns.

Furthermore, businesses can create customer profiles including geographical and demographic info, based on the data collected by CRM. At the same time, CRM enables businesses to provide their customers with customized services. For example, the proper use of names, job titles and so on, gives customers the impression that your business is clearly more competent and considerate.

Personalized marketing

Another advantage of CRM technology is that it increases customer satisfaction by enabling you to tailor your services according to their individual needs. So, a solution that collects customer information, enables brands to improve their marketing efforts by offering products and services that actually make a difference. After all, marketing activities that include customized content and targeted product offerings, increase sales. When customers receive content that has been customized according to their needs and interests, it is certain they will feel important. As a result, not only will they spend more, but they will also introduce your brand to others.

Ensuring customer loyalty

CRM systems identify the customers that remain loyal to a brand. Marketing departments can configure the system so that customers will receive notifications or promotions each time they contact your business. Businesses can now create customized campaigns based on CRM data that will reward loyal customers with gifts and incentives. The facts clearly show that loyalty programs are indeed effective: returning customers spend approximately 67% more money than new customers, while 7 out of 10 service providers state that loyalty is one of the most important factors contributing to business development. Furthermore, 68% of millennials claim that they would not remain loyal to a brand that would not offer a loyalty program to begin with.

Loyalty programs can facilitate data collection. For example, 67% of adults living in USA, are willing to provide their personal information to a business in exchange for better services and products. This data can be imported with the help of a CRM solution and be used for more effective marketing that will prevent customers from turning to competition.