The benefits of mobile CRM

The primary purpose CRM systems need to fulfill, is to act as a valuable link between businesses and their customers. And, since both customers and employees are spending more time on their mobile devices, mobile CRM platforms allowing communication and cooperation between them, are now deemed a necessity. This is what mobile CRM is all about. Read below to learn some of the primary advantages such solutions have to offer.

To begin with, a mobile CRM system improves customer experience by enabling businesses to respond faster to their customers’ needs. Traditional CRM systems are extremely helpful when employees are in the office. But, when the salesperson managing a customer account is on the go, traditional systems provide no communication whatsoever. Thanks to the mobile CRM technology, employees can have access to their customers’ accounts no matter where they are and, thus, provide them with the best possible services, while at the same time, automate and simplify their daily tasks. With a mobile CRM system, employees can log transactions on the spot -wherever they are- without having to wait till they return to their office in order to update the system. This does not only reduce stress, but it also saves time, allowing employees to focus on more productive activities.

Another important advantage is sales increase. Businesses that use mobile CRM systems are more likely to achieve their sales targets, in comparison to those that have not yet taken this step. Actually, it is quite simple! Sales do increase because mobile CRM systems offer sales personnel full access to customer data. The less time sales personnel spend searching for the data they need, the more time they devote contacting customers, thus strengthening their relation.

It is common knowledge that employees who spend most of their time out of the office, often need more information on customers, and not just a name and contact details. Thanks to mobile CRM technology, these employees can now have access to all data saved in a customer’s account, including information on past transactions. Furthermore, they can also use their mobile devices to add new information to the mobile CRM system, enabling the people working at the office to view and utilize this info as well.

Last, but not least, comes productivity, which is enhanced as a result of all other individual advantages of mobile CRM technology. Each time a sales person has direct access to new information on a customer, he is more likely to provide this customer with services that meet his needs. Spending less time on searching for information, employees can focus on more important tasks, thus increase their overall productivity.