No CRM? Your loss!

You may be satisfied with the fact that your business has no CRM system, and even have the arguments to support this. Even so, to put it nicely, you are wrong! And to prove our claim, we’ll present you with specific arguments proving how a properly selected CRM solution can help your business develop, while simplifying your daily work at the same time.

If you’re not using a CRM system, then inevitably the size of your business will be limited by your ability to manage information. As your customer base is gradually expanding, it is certain that slowly but steadily you’ll reach a “crashing” point, forgetting important dates and missing information on specific clients, which may lead to losing them. Even the best salesmen can make mistakes that will have a negative impact on your business credibility. This is why CRM systems were invented. This powerful technology will increase the reliability of your sales to the maximum offering automated follow-ups, proper key notes, contact information and access to valuable data with just one click. CRM is a useful tool that, when properly used, can improve your sales and your customers’ satisfaction levels.

Have you ever considered what will happen in case your customer base keeps growing and you need to add more and more information for every single case? After all, Excel spreadsheets and notepads were not designed as customer communication tools and, therefore, are not the most suitable means to this purpose. After a certain point, it just doesn’t make sense to collect all sorts of different information and add them to a system that has not been designed for this. More importantly, when you need to share information with your team or when some other party wants to add a note or make a change in a customer’s record, you’ll have to spend valuable time in order to sort out this information and then modify the record so that it meets your manager’s or your team’s requirements.

With a CRM solution, on the other hand, you have an intuitive data entry system and an exceptionally user-friendly interface that enables you to compare information and ensures that all your team members have the required access rights to make the necessary changes, at any given time. Surely, one can monitor and store information and customer data without using a CRM system, but that would entail a significant amount of precious time and resources that could be otherwise allocated. A CRM system simply automates complicated processes allowing your sales force to focus on what they know best: sales.

And, what happens in the case people in your team use different methods to record data and make entries? The answer is that you won’t be able to have all the required information available in one single format and therefore, you will not have a comprehensive view of the sales history that would enable you to better understand what works and what doesn’t, so as to plan for the future more effectively. A CRM solution can help you know exactly what is going on with all the customers of your sales team, at any given time, including the history of individual accounts, contact details and all other information that constitute the basis for profitability. When properly deployed and optimally used, a CRM system is an extremely powerful business development tool.

Conclusively, it should be pointed out once again that a CRM solution will increase your sales effectiveness and improve customer communication and satisfaction levels. The initial investment will help you increase your revenues and develop your customer base even further in the immediate future!